The Players’ Tribune created the blueprint for athlete-driven storytelling and will be a first-of-its-kind-platform in this market. Where do you see The Players’ Tribune sitting in Japan’s broader media landscape? What gap in the market are you filling? Expanding this platform globally has been a goal of ours since our inception. Japan produces some of the world’s top athletes, but they don’t have a platform that allows them to speak directly, openly and authentically to their fans – until now. Japan has the third largest sports market globally, so we knew that the hunger for sports content was there.
Why have you decided to launch The Players’ Tribune in Japan, and how long has this been in the making? Shortly after news broke of TPT’s launch in Japan, co-founder and Major League Baseball (MLB) icon Derek Jeter answered some questions about why now felt like the right time to enter the Japanese market, and what fans in the country can expect from the platform.
DIGITAL MEDIA KIT PLAYERS TRIBUNE DRIVER
They will soon be joined by Japanese stars such as Formula One driver Yuki Tsunoda, soccer player Mana Iwabuchi and the National Basketball Association’s (NBA) Yuta Watanabe. The likes of Cam Newton, Saquon Barkley, Dina Asher-Smith, Romelu Lukaku, Alex Morgan, Bubba Wallace, A’ja Wilson, Allen Iverson and a host of other big names in sport have either penned pieces or appeared in content for TPT. Our mission is to serve as a trusted resource for Japanese athletes to connect with their fans, in any way they want, whether that’s essays, podcasts, videos, or on social media.ĭerek Jeter, Co-founder, The Players' Tribune Our primary focus with TPT Japan, of course, will be local.
TPT claims to be a first-of-its-kind platform for the Japanese market, where the company has already formed an alliance with Miraikanai focused on content and production. Last week, TPT confirmed that it will be launching its online storytelling platform in Japan, adding the world’s third biggest sports and advertising sales market to its already extensive presence across Europe and North America.Īsaf Peled, the founder and chief executive of Minute Media, which acquired TPT in 2019 and also owns brands such as 90min and The Big Lead, said in an official release that the move comes “after months of planning and preparation”. Now, some seven years later, the company is banking on the content strategy that has got it to this point resonating even further afield. Since being founded by baseball hall of famer Derek Jeter in 2014, The Players’ Tribune (TPT) has provided athletes with an online media platform through which they can tell their own stories as they want them to be told.
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